Marketing Insights

Every fall, marketing teams sit down to build next year’s budget, and I’ve sat in a lot of those rooms. Last year’s spending is right there, already formatted, already approved once. Next year’s growth is a blank column with an attitude. The process usually sounds something like this. Pull last year’s numbers. Check what the ad platforms and the CRM said worked. Then go around the table. “What do you think we can get from Meta?” “I wouldn’t go above $225K a month. That seems

The tools change. The questions don't. Why better measurement and faster AI still need strategic judgment to turn marketing investment into profitable growth.

The titanium bike was never on my list. Then it was. What that change reveals about cultivating future customers and converting the demand you have today.

Channel reports can each tell a convincing story and still leave the real question unanswered. What a phone number taught me about measuring what drives growth.

Elevate Signal connects customer research, marketing measurement, testing, and financial planning to help brands and agencies make better growth decisions.

Imagine standing in the captivating landscape of Arches National Park, witnessing the sheer magnificence of the starry night. Using your...

Elevate Marketing is fueled by a passion for innovation, transforming ideas into reality through meticulous analysis and strategy. Our...

Discover how Prochaska's Transtheoretical Model of Change can be a beneficial alternative to the AIDA or other marketing funnels

In today's rapidly evolving business landscape, staying competitive and relevant is more critical than ever. For companies in 'evergreen'...