Executive marketing leadership.
Meet Erin Barr.
I bring 30+ years across direct response, agency leadership, and executive marketing. I founded Elevate Marketing in 2012 and led a $40M+ annual consumer marketing budget at Inogen. My core work is with appointment-based businesses and longer consideration cycles. I built Elevate Signal to connect the evidence and support the growth decisions we make together.
Find the person who drives the decision.
For an insurance program aimed at a male workforce, I identified that wives were initiating inquiries. Redirecting the target and creative substantially improved response.
Invest when interest becomes enrollment.
Connected Medicare leads to eventual enrollments and recommended reserving budget for the closing weeks of enrollment. Results improved year over year.
Allocate across the business.
At IMS, connected regional media investment to where patients received treatment at Cancer Treatment Centers of America, acquired by City of Hope in 2022. Demand generated in one region benefited another facility, revealing overlapping spend and enabling budget reallocation.
Independent expertise. Flexible support.
Work directly with me, with specialists brought in when needed. Agencies gain senior strategy and analytics behind their own brand.
Selected work
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Agency growth: predictive modeling helped retain a $300M account; a research-led sales strategy helped win a major oral-care brand account.
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Ecommerce: audience segmentation, analytical dashboards, and geographic growth opportunities.
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National fashion brand: market basket analysis and geospatial modeling.
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De Oro Devices: positioning and market research.
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Herself Health: growth strategy, event-contribution analysis, and conversion barriers.
What you can count on.
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Clear reasoning. Recommendations come with the evidence, assumptions, and uncertainty behind them.
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Respect for your perspective. Your team’s knowledge shapes the analysis and the recommendations.
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Direct accountability. You work with one accountable strategic partner throughout the engagement.
Let’s talk about your next move.
If your business or agency needs clear thinking, deeper analysis, or experienced strategic support, tell me what you are working through. We will discuss where I can help.